About the Project
Jane is a trained and experienced yoga instructor running her own beautiful studio House of Yoga in the heart of sunny Mount Maunganui, Tauranga. When Jane got in touch with us at Joy Marketing she had a beautifully designed website but it was not optimised for search engines. We discussed her business and website goals and created a plan on how to reach them.
House of Yoga is a local business targeting men and women in the area around Mount Maunganui and Tauranga. Jane has already built up a great reputation and a strong brand awareness. She does have a few strong competitors in the area.
One of the challenges was to make the website rank higher for the specific yoga styles/classes that is offered at House of Yoga. Another task on our to-do list was to optimise her current pages to make sure that they are optimised and easy to read by Google and other search engines.
After implementing on-page SEO, fixing some of the technical issues and working on the off-page SEO components we started to see some amazing results.
Within 3 months the amount of website visitors increased by 15% and the site went from ranking for 75 keywords to ranking for 98 target keywords. House of Yoga is now ranking as top 3 for her most important target keywords. Jane has also got a plan and strategy in place to keep growing and improving her rankings.
Top Performing Keywords
- 'Yoga' jumped from #29 to #3
- 'Yoga near me' jumped from #55 to #4
- 'Yoga Tauranga' jumped from #5 to #3
- 'Pregnancy Yoga' jumped from #2 to #1
- 'Yin Yoga' jumped from #50 to #6
- 'Private Yoga Teacher' jumped from #2 to #1
- 'Core Flow Mount Maunganui' jumped from #2 to #1
- 'Restorative Yoga' jumped from #3 to #3