Not sure what to post on your Google Business Profile? Here is a list of 28 post ideas for you to use today!
28 Post Ideas for Google Business Profile
You can write posts about anything involving your business, anything related to your industry or target audience. We have put together a list of suggestions to make it easier for you to come up with ideas:
Showcase your previous work
Write detailed posts about specific services or products
Post photos of your team or staff
Share motivational content, quotes & memes
Upload screenshots of testimonials
Share a Google Review
Celebrate a business milestone
Show your work space
Post before and after photos
Add a FAQs list
Show some personality - a picture of your office pet or a team event
Celebrate a holiday - Easter, Xmas, industry related
Showcase how to use a product or service
Post lists of benefits of using your services
Share industry news or updates
Share educational content
Updates on opening hours
Post behind-the-scenes photos
Introduce staff members
Feature an upcoming event
Promote new products or services
Post gift ideas that include your products
Share customer stories/user generated content
Post a reminder to leave a review
Introduce someone you collab with
Simply add a photo of your business with a ‘call us’ text
Share something new you have learnt within your industry
Google Business Posting - Best Practices
If you want your business to be more visible on Google and drive more website traffic, adding posts on your Google Business Profile is a great (and free) way. Adding posts means more visual attention, sharing your latest news, blog posts or information, and driving more users to your website.
If you are not sure how to add a post you can start off by reading our simple step-by-step article on how to post on your Google Business Profile.
Always Add Photos or a Video
Graphics, photos and videos are attention-grabbing, especially when including people. Try to avoid stock photos. You can even use relevant pictures from your social media channels.
Keep it Brief
When adding a post to your Google Business Profile, keep it within 200-300 characters, as you will want to keep the reader's attention long enough for them to read the entire post.
If you are trying to make users click on a 'learn more' button to get to a blog post or article on your website, a brief about the article is enough for the post on your profile. You can use this as a tease to drive users to the full post where they will get the full story or the rest of the valuable information you share.
Add a Clear CTA (Call-To-Action) Button
What do you want people to do after reading your post? Do you want them to call your business, read your blog post, or learn more about your services on your website? Tell them with a clear call-to-action.
Clicking on a link requires users to take action. You are asking them to choose to visit your website, so you need to give them a valid reason to do so. Let them know why they will benefit from heading to your blog post, contact page or service page.
Always Include a Link to Your Website
Regardless of your post, always include a link to your website. Remember that the link doesn't need to lead to your home page but to the page relevant to the post.
Preferable multiple times a week since the posts are archived after 7 days.
Consider Your Brand Tone of Voice
As you can see there are lots of things to post on Google Business Profile! Be creative but stay professional. Professional does not mean boring - you can be fun and play around with it and see what works. Remember to stay within your brand tone of voice and keep it fairly similar to what you are posting on your website blog.